Before he set up Evoke, our head furniture maker and director Tom Davies, studied fine art.  But after graduating in 2001, he put down his paintbrushes, rolled up his canvases, and took to timber.  He spent the next eight years honing his skills, learning from the best cabinet-makers in several high-end furniture workshops.

Passionate about working with wood, furniture making was a natural outlet for Tom’s creativity. But he also loved exploring the possibilities of modern materials and finishes.

In 2009 Tom set up his own furniture making workshop near Forest Hill, south east London - it was our home for over 5 years. 

Then in July 2014 we relocated to a bigger workshop in Kingston upon Thames.  The move has brought us closer to the majority of our customers in south London and Surrey. 

Tom’s aim has always been to create exquisite, high-end, value for money pieces of furniture that enrich day-to-day living for the clients who commission them.

Our ethos and our unique, bespoke furniture seemed to appeal to our clients.  They commissioned more pieces and told other people about us.   And as our order book grew, so did our small team.

The main players

Supporting Tom are Keith Gibbons and Yasmene Davies. 

Keith is a highly skilled furniture maker who graduated with distinction from the Building Crafts College in fine woodwork and furniture production.  Yasmene Davies is Tom’s co-director.  She looks after the marketing, customer relations and day-to-day management of the business.

What we all have in common is our pride in what we do and enthusiasm for superb quality bespoke furniture that surpasses the client’s brief.  We want our pieces to give pleasure for years to come, and perhaps become family heirlooms.

What gives us most pleasure is seeing the joy on a client’s face when we deliver the piece they’ve commissioned.  Then we know we’ve given them something beyond their expectations.

In the coming years we’ll be looking to take on more highly skilled furniture makers who share our values and passion for bespoke furniture.


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